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Frida Kahlo was not only an iconic artist she was also a bold beauty and an avant-garde fashionista whose timeless sense of style continues to inspire and influence. Fashion is an optical effect that Frida knew how to employ with shrewd intelligence and artistic intention. Frida knew that life is theater and fashion was her costume. Frida understood the importance of image and attitudE no matter who you are. Frida was her own best work of art.
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Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline is the first luxury brand on culture. It began with the desire to create a new, contemporary style of book, using the couple's experienced eye for visually rich stories and compelling narratives.
Guided by their passion for knowledge, culture and travel, the Assoulines have since expanded their vision to 1,700 titles in three main collections, along with special editions and unique library accessories—a grand oeuvre of inspiring creations. Throughout the last quarter of a century, the brand has established a network of international boutiques in prominent locations across the globe. Assouline has also inaugurated a curated library service, working closely with clients to visualize, design, and develop bespoke, one-of-a-kind libraries.
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